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Edenstream

This is a branding design concept for a streaming service that faces the problem of standing out from competitors as a safe, inclusive, and easily accessible space for creators and viewers. Edenstream’s branding was designed to present the audience with a calm space with the use of a few colors that are muted, and an abstract logo that represents the connection between different people. 

Business Cards: 3.5in x 2 in 

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Business Package: Letterhead: 8.5in x 11in, Envelope: 9.5in x 4.125in 

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Edenstream Process

To design the logo, researching icons that could be interpreted for a live-streaming service was essential to contrast with competitors as a safe and inclusive service. From these icons, logos were drafted to interpret the connection between people through an abstract mark, achieved by simplifying elements. 

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Edenstream Logo

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 Logo Research

 Logo Brainstorming

 Logo Roughs

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 Logo Revisions

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