Edenstream
This is a branding design concept for a streaming service that faces the problem of standing out from competitors as a safe, inclusive, and easily accessible space for creators and viewers. Edenstream’s branding was designed to present the audience with a calm space with the use of a few colors that are muted, and an abstract logo that represents the connection between different people.
Business Cards: 3.5in x 2 in
Business Package: Letterhead: 8.5in x 11in, Envelope: 9.5in x 4.125in
Edenstream Process
To design the logo, researching icons that could be interpreted for a live-streaming service was essential to contrast with competitors as a safe and inclusive service. From these icons, logos were drafted to interpret the connection between people through an abstract mark, achieved by simplifying elements.
Edenstream Logo
Logo Research
Logo Brainstorming
Logo Roughs
Logo Revisions